# Visual identity — Israel Outeiro

Page: https://israelouteiro.com/identidade-visual/
Language: English.

VISUAL IDENTITY

# Technology  with purpose. 

An identity connecting technology, creativity and a vision of the future. Projects, solutions and experiences turning ideas into reality.
[EXPLORE THE IDENTITY](#identidade)

LOGO

## A recognizable signature.

The name on two lines, with bold weight and a colored dot as a signature. The same brand accompanies the different areas of the site.

ISRAEL OUTEIRO .  Light

ISRAEL OUTEIRO .  Dark

Symbol[DOWNLOAD SVG LOGO](https://israelouteiro.com/brand/israel-outeiro.svg)

COLOR PALETTE

## One foundation. Different worlds.

Yellow identifies the brand. The other colors guide navigation through solutions, projects and knowledge, always on simple surfaces.

-   Yellow#FFC32C

-   Purple#7C3AED

-   Blue#087CFF

-   Green#19866B

-   Red#FF002B

-   Silver#626D7B

-   Dark background#111315

-   Light background#FFFFFF

TYPOGRAPHY

## Clarity in every word.

Arial

AaBbCcDd0123

Arial · Helvetica · sans-serif

Bold headings, compact spacing and comfortable body text. This is the font family currently used on the site.

- Regular · 400

- Semibold · 600

- Bold · 700

- Black · 900

CHARACTERS

## Creativity with personality.

### Israel

Vision and technology

### T-Rex Tech

Technology and innovation

### Cat Lab

Creativity and experience

### Bear 23

Strategy and focus

VISUAL ELEMENTS

## Geometry, contrast and direction.

Simple shapes, outline icons and yellow details connect the experience. Cinematic images coexist with clean layouts and readable spaces.

-  Technology 

-  Innovation 

-  Strategy 

-  Results 

APPLICATIONS

## The brand in context.

ISRAEL OUTEIRO .  

Technology with purpose.
Business card

ISRAEL OUTEIRO .      Digital interface

RESOURCES

## Explore the visual universe.

Banners, backgrounds and characters are available in the media gallery.
[EXPLORE MEDIA](https://israelouteiro.com/midias)